Through the years, Everlast has learned a thing or two about knocking out the competition. At their core, you’ll find an unflinching brand identity built on strength, dedication, individuality, and authenticity.
For almost a century, Everlast has been a necessary part of the lives of the greatest boxing and MMA champions in the world. From heavyweight champion Jack Dempsey and middleweight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC heavyweight champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes.
For the next 100 years, Everlast will continue to embrace its rich heritage and empower individuals to find their Greatness Within.